About

Work Experience

• Principal Software Engineer, Microsoft Advertising

  Mar, 2023 - Present

  Principal IC driving product UI architecture for Monetize (SSP) and Ad Server platforms. I define architectural patterns, lead complex migrations, and deliver end-to-end UI experiences that scale across multiple product teams.

  • Principal UI architect for the Unified Reporting experience—shipped cross-surface data exploration with performant virtualized tables, adaptive filters, and accessible keyboard navigation. Partnered with PM and Design to deliver Alpha→GA on schedule.

  • Defined and evangelized the front-end architecture strategy for Monetize, consolidating multiple legacy apps into a unified Nx monorepo. Established shared build tooling, typed API clients, and review standards that improved developer velocity by ~30%.

  • Led the migration from anx-react to Fluent UI React across Monetize surfaces. Authored migration playbook, component adapters, and lint rules to enforce design consistency while reducing bundle size and tech debt.

  • Designed and implemented the SMW API migration UI layer to decouple front-end data contracts from backend persistence. Reduced cross-team blockers and improved release confidence through typed query clients and integration tests.

  • Delivered the Cross-Device defaulting experience: a major UX and policy shift moving a paid opt-in feature to default-enabled. Partnered across product and compliance teams to land rollout strategy and instrumentation.

  • Established a lightweight ADR/spec process for UI projects to improve visibility and decision quality. Influenced adoption across multiple engineering teams, establishing a repeatable model for technical proposals.

  • Contributed to the Ads UI Kit (DataTableView, DatePicker, layout primitives) and codified Storybook usage patterns for accessible documentation and visual diffing.

  • Collaborated directly with product leadership to shape roadmap priorities for reporting, deal setup, and ad quality tooling. Regularly presented technical trade-offs and recommendations to senior engineering and PM leadership.

• Senior Software Engineering Manager, Microsoft Advertising

  Jun, 2022 - Feb, 20239 months

  Led reliability and performance initiatives post-acquisition; incubated feature proofs of concept and improved observability.

  • Increased load performance by 50% for Sellers Monitoring Workflow through API refactors and UI lazy-loading.

  • Implemented observability improvements with new Grafana dashboards and alerting signals.

  • Provided v-team technical leadership during transition to Microsoft tooling and pipelines.

  • Delivered customer-facing feature prototypes for validation and productionization.

• Senior Software Engineer, Team Lead, Xandr

  Jul, 2020 - May, 20221 year 11 months

  Team lead for a six-engineer group building publisher-facing monitoring and analytics tools within the Monetize platform.

  • Architected and led delivery of the Sellers Monitoring Workflow UI, enabling real-time performance insight for publishers.

  • Refactored legacy codebases into a monorepo to share components and CI pipelines across apps.

  • Mentored engineers, guided design reviews, and established agile ceremonies for sustainable velocity.

• Software Engineer II, Xandr

  Mar, 2019 - Jun, 20201 year 4 months

  Full-stack engineer delivering customer-visible features across Monetize SSP and Ad Server.

  • Introduced TypeScript to the Monetize UI codebase, significantly reducing runtime errors.

  • Pioneered a Lerna monorepo pattern later scaled across engineering.

  • Built new performance analytics views for publishers; mentored junior developers.

• Senior Software Engineer, Jama Software

  Apr, 2018 - Feb, 201911 months

  Led development of integration and analytics features across Jama Analyze and Jama Connect platforms.

  • Integrated Jama Analyze (formerly Notion.io) with Jama Connect for unified analytics.

  • Delivered major UX improvements for data management and system health.

  • Embedded with newly acquired teams to accelerate integration.

• Software Engineer II, Jama Software

  Jan, 2015 - Mar, 20183 years 3 months

  Full-stack engineer on SOC2-compliant requirements-traceability platform used by aerospace and medical device customers.

  • Built rule-based relationship and test-management features for Jama Connect.

  • Served as Scrum Master, improving sprint predictability and throughput.

  • Contributed to front-end guild standards and build health dashboards.

• Software Engineer, Snapflow

  Apr, 2013 - Dec, 20141 year 9 months

  Built a single-page workflow builder using Angular.js and RESTful APIs.

  • Maintained UI delivery velocity following senior departures.

  • Led technical screening and interview process for near-shore candidates.

• Front End Developer, 10th Degree

  Jun, 2012 - Mar, 201310 months

  Developed SEM/SEO-optimized websites for automotive clients.

  • Built responsive, SEO-friendly sites for multiple dealerships.

  • Interviewed and mentored junior developers.

• Web Developer, Contract Web Developer

  Jun, 2007 - May, 20125 years

  Freelance web developer building maintainable, SEO-friendly sites for small businesses and nonprofits while completing undergraduate studies.

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